Yellow Mountain Glow Serum bottle and packaging with 'Ursa Major' branding on a white background
BESTSELLER

Mountain Glow Serum

FIRM + REVITALIZE

4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,452 Reviews)

This one-of-a-kind, deeply rejuvenating serum is crafted with over 40 clean actives (including phytosterols, adaptogens and vitamins B, C & E) to deliver ultimate skin nutrition. A few drops will dial back wrinkles and firm sagging skin, boost radiance & glow, and restore lasting moisture. It’s a liquid gold wonder that will rival the priciest serums out there.

30 mL| 1 FL OZ

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Free & easy returns

Free & easy returns

Love It Guarantee

Love It Guarantee

Yellow bottle of Ursa Major Mountain Glow Serum on a white background
Mountain Glow Serum

After 15 years in the beauty world, I was fed up. Toxic ingredients, false promises, and over-priced products. So we moved to Vermont and started Ursa Major: skincare that uses clean, forest-infused ingredients for real results, without all the BS of traditional beauty.

Emily Ursa Major Co-Founder
Emily

Heavenly texture

Melts into skin on contact, transforming from a honeyed, buttermilk-hued cream to a silky oil.

A glow like no other

Just a few drops boost skin’s natural radiance for a calm, dewy, lit-from-within glow.

Lifts, tightens & smooths

Supports skin’s collagen production while smoothing the appearance of fine lines & wrinkles.

Supports skin’s barrier

Heaps of nutrient-rich actives replenish moisture and support skin barrier health.

Boosts radiance
Boosts radiance
Supports skin barrier
Supports skin barrier
Firms sagging skin
Firms sagging skin
Clean ingredients
Clean ingredients
Certified Plastic Negative
Certified Plastic Negative
Vegan &  cruelty-free
Vegan & cruelty-free
Key Ingredients

Pure, Powerful Ingredients

No sulfates. No parabens. No synthetic fragrances. Just pure, powerful ingredients your skin will thank you for.

  • Star-Tipped Lichen

    Firms skin’s appearance, smoothing the look of fine lines & wrinkles

  • Honey Locust Seed

    Lifts and tightens the look of skin to help dial back the appearance of fine lines & wrinkles

  • Moss Stem Cells

    Hydrate and restore skin’s barrier, helping reduce dryness, redness, and visible signs of aging

  • Golden Aspen Bark

    Gently exfoliates skin to reveal a radiant glow

  • Agarikon Mushroom

    Tightens the look of pores and helps skin appear firmer

  • Wild Indigo Seed

    Reduces the appearance of redness by 2.4x after 28 days

  • Fern Phytosterols

    Plant-derived molecules that help hydrate and smooth the look of skin

Full Ingredients

How To Use

Massage 1-2 pumps into clean skin morning & night before applying a moisturizer.

Aroma

A sunny, honeyed aroma with notes of sweet Linden Flower and fresh Birch.

Carton + Carton Liner: Recycle in your curbside bin.

Glass Bottle: Rinse and recycle in your curbside bin.

Pump: Rinse and drop off at your nearest specialty recycler—we recommend a Pact collection bin.

Carousel displaying customer reviews

“This serum is a bit of magic. It soaks in beautifully, and my skin loves it.”

Erika H.

“I didn’t know what to expect, but WHOA! She’s glowing, glistening, gorgeous, and not one bit greasy!”

Lauren

“...delivers profound nourishment and a visibly brighter complexion, instantly.”

Michael B.

“The youthful glow, the decrease in wrinkles, the moisture retention; it’s all true! I’m 62, and my skin looks so much younger.”

Lisa A.

“This is an amazing serum! My fine lines really are disappearing and my skin is so moist and supple.”

Don H.

FAQs

What if I don’t love it?  

We totally understand that skincare is not one-size-fits-all and that everyone’s skin is unique. If you are not satisfied with your Ursa Major products, you may return your product for a full refund or store credit within 30 days of receiving your order.

Do you offer free shipping?  

We happily offer free standard shipping via DHL/USPS for all domestic orders $40+ placed on our website. Orders below $40 will ship via DHL/USPS for a flat $7 fee. 

How do I start a return?  

Super easy! Just head on over to our Returns Portal, where you’ll just need your order number (the one starting with UM) and your email address or zip code to get started.

What does Mountain Glow Golden Serum do?  

Mountain Glow is our do-it-all "superserum"—a deeply rejuvenating face treatment crafted with 41 clean plant actives (including phytosterols, adaptogens, and vitamins B, C, and E) to deliver the ultimate in skin nutrition. It’s crafted to  help dial back the look of wrinkles, firm and lift skin's appearance, boost radiance and glow, restore lasting moisture, reduce the appearance of redness, and help even out skin tone.

What are the key ingredients?  

Mountain Glow features an extraordinary roster of forest-infused actives: Star-Tipped Lichen (supports collagen production to help smooth fine lines and wrinkles), Honey Locust Seed (works to immediately lift and tighten the skin's surface), Moss Stem Cells (help hydrate and restore the skin's natural barrier, reducing dryness and visible signs of aging), Golden Aspen Bark (gently exfoliates to reveal a radiant glow), Agarikon Mushroom (helps tighten pores for firmer-looking skin), Wild Indigo Seed (helps reduce the appearance of redness), Fern Phytosterols (smooth the skin's surface), and Wild Pansy (helps plump skin and reduce the look of wrinkles). The formula also features coconut oil, jojoba oil, shea butter, argan oil, rosehip seed oil, aloe vera, sodium hyaluronate, turmeric, birch extract, and maple sap extract. Formulated without petrochemicals, sulfates, parabens, synthetic fragrance or color, silicones, or PEGs.

Is it vegan and cruelty-free?  

Yes and yes. Mountain Glow Golden Serum is 100% vegan, Leaping Bunny Certified cruelty-free, and meets the Credo Clean Standard™. Ursa Major is also a Certified B Corp and Certified Plastic Negative.

What does it smell like?  

A sunny, uplifting scent infused with notes of honey and wild flowers—all from plant extracts, never synthetic fragrance.

What skin types is this best for?  

Mountain Glow works for all skin types—dry, mature, sensitive, combination, and normal. It's especially loved by those with dry or mature skin looking for a dewy, nourished glow. All ages will appreciate the benefits.

Will it feel oily or heavy?  

No. Mountain Glow has a unique texture that transforms from a cream to an oil as it melts into your skin with warmth and light pressure. Despite its oil-based formulation, it absorbs quickly for an instant glow without heavy residue. A little goes a long way—1–2 pumps is all you need.

What about oily or blemish-prone skin?  

We get it—the idea of an oil-based serum can feel counterintuitive if your skin tends oily or breakout-prone. But many of Mountain Glow's ingredients (like jojoba, which mimics skin's natural sebum, and anti-inflammatory turmeric) are actually well-tolerated by oily skin types. That said, if you're concerned, or if you know your skin is sensitive to ingredients like coconut oil which this formula contains, we'd recommend starting with a single pump every other day and seeing how your skin responds.

Is it safe for sensitive skin?  

Mountain Glow is formulated with soothing ingredients like aloe, wild indigo seed, and moss stem cells that are gentle on sensitive skin. The formula contains essential oils from sandalwood, so if your skin is very reactive to essential oils, we recommend a patch test first. Most sensitive-skin customers report positive results.

Is it safe during pregnancy or breastfeeding?  

Mountain Glow contains a small amount of naturally occurring salicylates from aspen bark extract. While the level is very low, we recommend reviewing the ingredient list and talking with your healthcare provider before using this product during pregnancy or while breastfeeding.

Is this good for seasonal or environmental skin stress?  

Very much so. Mountain Glow was designed as a nutrient-rich serum that supports skin through city life, suburban climates, and extreme weather. Whether your skin is dealing with dry winter air, summer sun recovery, or the general wear-and-tear of travel and daily life, the adaptogen-rich formula helps your skin bounce back.

Is this a good gift?  

Absolutely. It's one of our most-gifted products. The beautiful golden bottle, luxurious honeyed scent, and universally flattering results make it a standout gift for anyone who cares about their skin. Customers regularly mention buying it for partners, parents, and friends.

How do I apply it?  

Use 1–2 pumps AM or PM. Warm the serum between your fingertips, then press and smooth it over clean skin before applying your favorite moisturizer. You can also use it as a finishing touch in place of a face oil for extra glow anytime.

When does it go in my routine?  

After cleansing and toning, before moisturizer. Serums are your treatment step—they deliver concentrated actives to the skin before you seal everything in with a cream. Follow Mountain Glow with Golden Hour Recovery Cream, Alpine Rich Cream, or Fortifying Gel Moisturizer depending on your skin's needs.

Can I use it with other serums?  

Yes! If you want to use Mountain Glow alongside Brighten Up Vitamin C Serum or Lunar Bloom Retinal Serum, our recommendation is: Vitamin C in the morning, and layer Mountain Glow over Lunar Bloom at night—or alternate Mountain Glow and Lunar Bloom every other night. Not sure which serum is right for you? Take our Serum Quiz or drop us a message.

Can I use it both morning and night?  

Absolutely. Mountain Glow is gentle and nourishing enough for twice-daily use. Morning use delivers a glowy, dewy base under SPF and makeup. Nighttime use lets the adaptogens and actives work while your skin repairs itself overnight.

Does it actually work? What results can I expect?  

In our clinical test, after 1 week, 96% of participants (men & women ages 35-65) agreed their skin felt refreshed with moisture. After 4 weeks, 87% agreed fine lines and wrinkles visibly improved, and 84% noticed a visible improvement in skin firmness and elasticity. Customers consistently describe an immediate "lit-from-within" glow after application.

How soon will I see results?  

Many users notice an instant boost in radiance and skin softness from the very first use, thanks to the honey locust seed and the unique lotion-to-oil texture. More structural benefits—like visible reduction in fine lines, improved firmness, and more even tone— typically become noticeable after 2–4 weeks of consistent use.

Is this designed for women, men, or everyone?  

Everyone. Mountain Glow is 100% gender-neutral—the warm, honeyed scent is universally appealing, and the formula benefits all skin regardless of gender.

What age is this best for?  

All ages. While mature skin will especially appreciate the anti-aging actives (collagen support, firming, wrinkle reduction), younger skin benefits from the deep nourishment, glow boost, and barrier support. There's no wrong age to start giving your skin this level of care.

How long does a bottle last?  

With twice-daily use (1–2 pumps each time), most customers find the 1 oz bottle lasts 6–8 weeks. The concentrated formula means a little goes a long way.

Is it worth the price?  

At $84, Mountain Glow is our most premium product—and for good reason. It's crafted with 41 clean plant actives, including rare botanicals like star-tipped lichen, agarikon mushroom, and moss stem cells that you won't find in most serums at any price. Customers frequently note that it delivers results comparable to serums costing $200–$400. Our Subscribe & Save option can help you save  10% on every order.

Is the packaging recyclable?  

Yes it is. We outline recycling instructions for every product on our website. We're also a Certified Plastic Negative company, meaning we fund the removal of twice as much plastic from the environment as we produce.

Is Mountain Glow, Vitamin C, or Lunar Bloom the serum for me?  

Great question! Whether you use one, two, or all three depends on your skincare goals. Mountain Glow is our do-it-all superserum—deeply nourishing, anti-aging, and glow-boosting, best for dry skin craving a dewy finish. Brighten Up Vitamin C Serum is a lightweight brightening treatment that targets hyperpigmentation and uneven tone, best for dull or discolored skin. Lunar Bloom Retinal Serum is our renewing nighttime treatment for youthful skin, best for mature skin focused on cell turnover. And Forest Water Hyaluronic Serum is pure hydration and plumping, best for dehydrated skin. Want a personalized recommendation? Take our Serum Quiz.

How is this different from a regular face oil?  

Mountain Glow is much more than a face oil. While it contains nourishing oils (coconut, jojoba, argan, rosehip), the majority of its formula is active botanicals—adaptogens, phytosterols, vitamins, and rare extracts that actively treat the skin. A face oil primarily moisturizes; Mountain Glow moisturizes AND delivers targeted anti-aging, firming, and radiance benefits. The unique cream-to-oil texture also absorbs more completely than a traditional oil.

Can I use Mountain Glow and Golden Hour Recovery Cream together?  

They're a dream team. Apply Mountain Glow first as your treatment step (1–2 pumps), let it absorb, then follow with Golden Hour Recovery Cream to seal in all that goodness with an extra layer of hydration. This combination gives you the full depth of active nourishment plus lasting moisture.

MADE FOR SKIN AND SPIRIT

The Ursa Major Difference

Powerful, forest-infused formulas

Powerful, forest-infused formulas

Our pristine ingredients are tapped straight from the forest, with proven benefits to deliver maximum efficacy.
Clean, healthy ingredients

Clean, healthy ingredients

No harsh chemicals or hidden junk—just safe, quality ingredients that meet our (and your) sky-high standards.
Sublime experience

Sublime experience

From lightweight textures to subtle (never synthetic) aromas, every product is a treat for your skin—and your senses.
Love It Guarantee

Love It Guarantee

If you don’t love your experience within 30 days of receiving our products, we’ll offer you a full refund or exchange.

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Mountain Glow Serum Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,452 reviews
2,452 reviews
  • Astrid D.
    Verified Buyer
    I recommend this product
    AGE RANGE 40's
    SKIN TYPE Sensitive
    SKIN CONCERN Fine Lines
    Rated 5 out of 5 stars
    9/2/26
    Luxury Hydration

    I absolutely LOVE the Mountain Glow Serum and how hydrated it makes my skin look and feel. I purchased because of a friend's GLOWING results and am incredibly happy. It can be a little too heavy during the hot hot days of summer, but is great in the evening or during the colder months.

  • Kimberly
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    9/2/26
    Worth every penny!

    This is the absolute best face serum. The scent. The glow. The texture. I've been using it for 3mos and I've heard many compliments on my glowing skin. Thank you Ursa Major!!!

  • Marianne
    I recommend this product
    Rated 5 out of 5 stars
    8/31/26
    5 Stars

    I live this all in one product. So fae so good

  • Patti Z.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    8/29/26
    Love - very moisturizing

    Love this serum. My skin feels soft and moisturized. It’s perfect in my daily routine with Ursa Major. Wonderful for my mature 60 year old skin!

  • Kathleen
    I recommend this product
    Rated 5 out of 5 stars
    8/29/26
    5 Stars

    My favorite product :)